write a marketing campaign outline using the [framework] to grab the attention of an [ideal customer persona] and persuade them to [take action]. Start with a bold statement to get their attention, present information that piques their interest, state the benefits of our [product/service] to create desire and ask for a sign-up or purchase.
Attention, Interest, Desire, Action. A classic copywriting framework that outlines the steps a reader goes through when making a purchase decision.
Problem, Agitate, Solution. A framework that focuses on identifying the reader's problem, highlighting the negative consequences of the problem, and presenting the product or service as the solution.
Features, Advantages, Benefits. A framework that highlights the features of a product or service, the advantages those features provide, and the benefits the reader will experience as a result.
A framework that starts by describing the reader's current situation (before), paints a picture of the ideal situation (after), and then presents the product or service as the bridge between the two.